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Yellow Journalism = Bullshit

July 8, 2011

Before believing the disinformation and misinformation these sorts of Alpha, Delta, Kappa like debunkers churn-out, let’s find out a little more about who is behind these kinds of publications. – New Scientist, Popular Mechanics is an American magazine devoted to so called science, technology, and of what I’ve read of it, with a Masonic angle.  It was first published January 11, 1902 by H. H. Windsor, and has been owned since 1958 by the Masonic Hearst Corporation, [1] – and for the most wonderful display of their Freemasonry alliance, take a look [See photo section] at the pyramidal designs of the windows of their head office building, the Hearst Tower.

There are nine international editions of Popular Mechanics, including a Latin American version that has been published for decades and a newer South African edition.  The Hearst Corporation, also has an ownership stake in the History Channel, and is a privately – held American-based media conglomerate based in New York City, USA.  Founded by William Randolph Hearst as an owner of newspapers, the company’s holdings now include a wide variety of media. The Hearst family is involved in the ownership and management of the company.[2]   Hearst described the Kristallnacht [The Night of the Broken Glass] in 1938 as; “Making the flag of National Socialism a symbol of national savagery” and advocated the creation of a “homeland for dispossessed or persecuted Jews.” [3] Authors Martin Lee and Norman Solomon noted in their 1990 book Unreliable Sources.  They say Hearst; “Routinely invented sensational stories, faked interviews, ran phoney pictures and distorted real events.”

This approach came to be known as ‘Yellow Journalism’, named after the ‘Yellow Kid’, a character in the New York Journal’s colour comic strip Hogan’s Alley.

‘Yellow Journalism’ or the ‘Yellow Press’ is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers.  Techniques may include [4] ‘exaggerations of news events’, scandal-mongering, or ‘sensationalism’.  By extension ‘yellow journalism’ is used today as a derogatory decry to any journalism that treats news in an unprofessional or unethical fashion.

Then in the book Yellow Journalism: Puncturing the Myths, Defining the Legacies by Campbell, W. Joseph [2001], he defines Yellow Press newspapers as having daily multi-column front-page headlines covering a variety of topics, such as sports and scandal, using bold layouts [with large illustrations and perhaps colour], heavy reliance on unnamed sources, and unabashed self-promotion.  The term was extensively used to describe certain major New York City newspapers as they battled for circulation.

In American Journalism [1941 – p. 539] by Frank Luther Mott he defines ‘yellow journalism’ in terms of five characteristics: 1. Scare headlines in huge print, often of minor news.  2. Lavish use of pictures, or imaginary drawings.  3. Use of faked interviews, misleading headlines, pseudo-science, and a parade of false learning from so-called experts.  4. Emphasis on full-colour Sunday supplements, usually with comic strips [which is now normal in the US and now here in the UK and Europe]. [4]

So can you see where I’m coming from, or should I say the ‘Hearst conglomerate’ is, as this kind of yellow journalism permeates throughout all their publications, and the likes of Rupert Murdoch has done just the same.   Yellow journalism and Hearst’s voice and opinions and thanks to the Hearst family who are still at the realms of the organisation is as alive today in 2011 as it was back in the early 20th century.  Hearst is one of the largest diversified communications companies in the world.  Its major interests include 15 daily and 38 weekly newspapers, nearly 200 magazines around the world, including Cosmopolitan and O; The Oprah Magazine; 29 television stations through Hearst Television Inc. which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including A&E Television Networks, and ESPN; as well as business publishing, Internet businesses, television production, newspaper features distribution and real estate. [2]

Under William Randolph Hearst’s rather odd will, it stipulates; a common board of 13 trustees [With its composition fixed at five family members and eight outsiders.] administers the Hearst Foundation, the William Randolph Hearst Foundation, and the trust that owns the Hearst Corporation, and selects the 18-member board of that Corporation. [2]

One of the most influential films of all time was the 1942 Orson Welles film Citizen Kane,[5] where it examines the life and legacy of Charles Foster Kane, played by Welles, a character based upon the American newspaper magnate William Randolph Hearst and Welles own life.  Kane’s career in the publishing world is borne of idealistic social service, but gradually evolves into a ruthless pursuit of power.  Hearst used all his resources and influence in an unsuccessful attempt to prevent the film’s release.  Upon its release, Hearst prohibited the mention of the film in any of his newspapers.  Welles and the RKO studio resisted the pressure, but Hearst and his Hollywood friends succeeded in getting theatre chains to limit bookings of Kane, resulting in mediocre box-office numbers and harming Welles career.

Extract from Trapped in a Masonic World.

[1] “Popular Mechanics facts <;.

[2] “Hearst Corporation at AllExperts.” <;.

[3] “William Randolph Hearst <;.

[4] “Yellow Journalism.” <;.

[5] “Citizen Kane <;.

Anti-Freemasonry Party link on Facebook;

Free 21 page sample of Trapped in a Masonic World;

© 2011 Copyright – David McCann.


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